Turkish HVAC-R Exporters’ Association (İSİB) participated in the Mostra Convegno Expocomfort 2026 (MCE) Fair, held in Milan from March 23–27, 2026, with an info booth, thereby strongly representing the Turkish HVAC sector on the international stage.
One of the world’s leading trade fairs in the fields of heating, cooling, ventilation, renewable energy, and energy efficiency, MCE 2026 welcomed over 160,000 visitors and brought together more than 1,700 participating companies from over 50 countries. Held at the Fiera Milano Rho exhibition center, the event served as a key meeting point for industry professionals, investors, and decision-makers. With 125 Turkish participants setting up booths, Turkish HVAC-R participated in the fair under the “Our Booth Is Your Booth” concept. On the first day of the fair, our Consul General in Milan, Mr. Mehmet Özöktem, along with the Commercial Counsellors in Milan, Mr. Ahmet Erkan Çetinkayış and Mr. Kadir Eser, paid visits and exchanged views with our Turkish companies.
Turkish companies participating in the fair attracted significant interest from international visitors by showcasing their innovative products and technologies. Turkish HVAC-R sector drew attention with its quality, competitive pricing structure, and engineering expertise, opening the door to new business partnerships. Through the B2B meetings held at our booth during the fair, our companies had the opportunity to connect with business partners from various regions.
In an assessment by Mehmet Şanal, Chairman of the ISIB Board of Directors, it was emphasized that MCE 2026 played a critical role in helping the Turkish HVAC-R sector achieve its export targets, and it was noted that such international events are of great importance in enabling our companies to enter new markets and enhance their presence in existing ones.
As the Turkish HVAC-R sector continues to grow on a global scale, the promotional and marketing activities carried out under the leadership of ISIB are steadily enhancing its international competitive strength.
