Visit to Italy from the Turkish HVAC-R Sector
Mostra Convegno Expocomfort Exhibit (MCE 2024), which is followed with interest by the HVAC-R and renewable energy sector, took place in Milan between 12-15 March. Turkish HVAC-R Exporters Association (ISIB), the global power of the Turkish HVAC-R sector, took part in the exhibit, where the latest technologies and systems for HVAC-R, renewable resources, energy efficiency and water sectors were exhibited. ISIB, which is the representative of Türkiye, supported sector representatives while participating in important organizations during the exhibit.
ISIB, the global power of the Turkish HVAC-R sector, took the pulse of the sector with 158 representatives at the MCE 2024 Exhibit, which took place in Milan, Italy, where current developments in the HVAC-R sector, smart solutions and renewable energy sector were discussed for four days. Mehmet Şanal, Chairman of ISIB, stating that Mostra Convegno Expocomfort Exhibit, one of the most prestigious events of the HVAC-R ecosystem, is very valuable for information transfer, bilateral business negotiations and consultancy, said, “This exhibit is a multi-layered marketplace for both our sector to reach a more strategic position in the international arena and the development of corporate commercial relations.”
It hosted many important names from Türkiye and the world at its stand.
Emphasizing the importance of the Mostra Convegno Expocomfort Exhibit for the Turkish HVAC-R sector, Mehmet Şanal said, “We have left behind another productive exhibit for us by hosting important names from both Türkiye and the world at our stand. T.R. Ministry of Industry and Technology, General Manager of Industry Prof. Dr. İlker Murat Ar, Milan Consul General Mehmet Özoktem, Milano Commercial Attachés Ahmet Çetinkayış, Ozan Murat Ergan and Kadir Eser visited our stand. We have provided many international meetings that we think will contribute to our exports, and we have made contacts with sector representatives for commercial relations. As a country that makes 54% of its exports to European geography, we have fully complied with the technical specifications, and exhibited our quality, innovative, energy-efficient systems, and products at the exhibit for four days. In addition to exhibiting our products, we have promoted our sector by ensuring that advertisements of our union are included both in the exhibition area and at Rho Fiera station within the scope of our marketing activities. We think that the exhibition will have important reflections on our move to increase our export potential, which is one of our strategic goals. The Turkish HVAC-R sector is the 19th largest exporter in the world and the 10th largest exporter in Europe. We continue our way confidently in sectoral exports with a minimum growth target of 8% every year. In line with this goal, it is very important for us to catch new export opportunities by participating in international exhibitions.”
Cooperation between Türkiye and Italy in the field of HVAC-R will increase.
Mehmet Şanal, Chairman of ISIB, evaluating Türkiye and Italy relations within the scope of the exhibition, said, “The cooperation between Türkiye and Italy makes very important contributions to technology transfer, information sharing and trade development. While Italy is known as a leading country in HVAC-R technologies with its many years of experience and innovative approach, Türkiye stands out with its dynamic economy and growing market. Both countries develop joint projects in the fields of HVAC-R systems, cooling technologies and energy efficiency and encourage mutual investments. This cooperation increases the competitiveness of both Türkiye and Italy in the HVAC-R sector and accelerates the work on sustainable solutions. In this context, participating in Mostra Convegno Expocomfort Exhibit with important companies of our sector was very valuable and beneficial for us. Most importantly, we have taken another important step in developing our business relations with the European region, especially Italy.”